Personal + Business Connections

Personal + Business Connections

Lunch Date The other day, I had lunch with two friends.  Such a simple thing, but the three of us hadn’t gotten together in some time.  We realized, as we chatted and ate, that all of us had made changes to our habits following covid.  After the whole world shut down...
Seven Tips for Creating Content That Converts

Seven Tips for Creating Content That Converts

Content is King Hey there, my fellow business owners!  If you read any small business journals (Inc., Fast Company, Forbes, Entrepreneur, etc.) then you have probably heard a little bit about the importance of content in your marketing plan.  As a matter of fact, over...
From Origin to Opportunity

From Origin to Opportunity

Telling a Story One of my favorite things about working with entrepreneurs and small business owners is the origin story.  How did you get started with this business?  Each story is a little bit unique and shows how the founder managed to take a combination of...
Decision Overload

Decision Overload

Decisions, Decisions! Did you know that “the average adult makes over 35,000 conscious decisions a day?”  If that’s the case, then I imagine that the average business owner makes, conservatively, 100,000 decisions a day.  Or at least it can feel that way some days....
On Holiday

On Holiday

Vacay This week, I was on a Zoom call with some fellow solopreneurs discussing our plans for the week.  A friend from the UK mentioned how much she enjoys August because everyone is ‘on holiday’.  This means there is time for you to also take a vacation – or to catch...