Navigating the COVID Waters

Navigating the COVID Waters

So here we are, a few months into a pandemic that led to a pseudo-recession, with no clear end in sight.  We are all tired of the terms “unprecedented” and “new normal” and news reports indicate that we are all growing weary of social distancing and...
Perfect Time for a Pestle

Perfect Time for a Pestle

What do you think about when you see the image above?  Pharmacists?  Fresh herbs?  The crushing of the economy due to COVID-19?  Okay that one is a bit much…. Here’s what I suggest you should consider: right now is a good time for a quick PESTLE analysis.  Are you...
Stop Thinking and Start Starting

Stop Thinking and Start Starting

When I first thought about starting this business, some crazy insecure thoughts went through my head.  Maybe you’ve been there?  “Am I crazy to do this?”  “I bet there are people out there who know more than I do or who are already better well...