by KellyB | Sep 15, 2020 | Blog
Welcome to the third (and final) installation of my blog posts praising the value of secondary market research. I hope that three posts in a row helps to instill in you some fraction of the exultant enthusiasm I have for using online research to guide my decision...
by KellyB | Sep 1, 2020 | Blog
If you read my last blog post, I attempted to point out the value and significance of doing some secondary research about your industry to help guide your decision-making process. And if you’ve read any of my other blog posts, you may have noticed a recurring...
by KellyB | Aug 18, 2020 | Blog
I am clearly dating myself here, but back in the Stone Age when I was in college and the Internet hadn’t been invented yet, research was done in a very different manner. You couldn’t just ask Google or Siri or Alexa to find an answer to your question, you had to...
by KellyB | Aug 4, 2020 | Blog
As a business owner, you face decisions every day. Some of them are easy: Do I need to add nice pants to my outfit, or is my “Zoom shirt” enough today? And some of them are much harder: How can I find more customers when my marketing plan relies so heavily on...
by KellyB | Jul 21, 2020 | Blog
I don’t know about you, but I am so tired of seeing my face in a sea of square boxes of talking heads on my monitor. And that’s coming from someone who works from home already! I can’t imagine the transition for those of you accustomed to working in an...
by KellyB | Jul 7, 2020 | Blog
Have you ever encountered an enthusiastic aspiring entrepreneur who is convinced that she has the best ever million-dollar idea, but you are not so sure? As this person eagerly explains her brilliant idea, you are decidedly unimpressed, but too polite to burst...
