The First Step in Marketing is Secondary, Research That Is

The First Step in Marketing is Secondary, Research That Is

Welcome to the third (and final) installation of my blog posts praising the value of secondary market research.  I hope that three posts in a row helps to instill in you some fraction of the exultant enthusiasm I have for using online research to guide my decision...
Decision Making:  Go with your gut or decide with data?

Decision Making: Go with your gut or decide with data?

As a business owner, you face decisions every day.  Some of them are easy: Do I need to add nice pants to my outfit, or is my “Zoom shirt” enough today? And some of them are much harder: How can I find more customers when my marketing plan relies so heavily on...
The Challenge of Connecting in a Coronavirus World

The Challenge of Connecting in a Coronavirus World

I don’t know about you, but I am so tired of seeing my face in a sea of square boxes of talking heads on my monitor.  And that’s coming from someone who works from home already!  I can’t imagine the transition for those of you accustomed to working in an...
Bubble Busting: The Top Five Customer Validation Mistakes

Bubble Busting: The Top Five Customer Validation Mistakes

Have you ever encountered an enthusiastic aspiring entrepreneur who is convinced that she has the best ever million-dollar idea, but you are not so sure?  As this person eagerly explains her brilliant idea, you are decidedly unimpressed, but too polite to burst...