ABL: Always Be Learning

ABL: Always Be Learning

Hey business owners, quick question for you – what was the last class you took, and when did you take it?  For those of you whose profession doesn’t require continuing education, you might have to think back a bit.  So let’s make the question more broad.  What’s...
The First Step in Marketing is Secondary, Research That Is

The First Step in Marketing is Secondary, Research That Is

Welcome to the third (and final) installation of my blog posts praising the value of secondary market research.  I hope that three posts in a row helps to instill in you some fraction of the exultant enthusiasm I have for using online research to guide my decision...