About

Certified market researcher and business planning professional with a passion for helping entrepreneurs succeed.

Kelly Berry, MBA

Kelly Berry has been working with entrepreneurs through her consulting business since it was founded in 2005, writing business plans, strategic plans, marketing plans and feasibility studies, as well as teaching others how to do the same.  She has taught classes and delivered workshops on entrepreneurship to MBA students, college undergrads, aspiring start-ups and growing small businesses.  In addition to this work, Kelly is a secondary market researcher and a strategic research team leader for the National Center for Economic Gardening and the Wisconsin Center for Business Intelligence.  Kelly is also a licensed professional peer group facilitator through the Edward Lowe Foundation’s PeerSpectives Program.  She was recognized as Businesswoman of the Year in 2018 by the Western Wisconsin Women’s Business Center and Outstanding Faculty Member for the University of Wisconsin MBA Consortium in 2014. 

Areas of Expertise

Market Research

Peer Group Facilitation

Business Plans

Growth Strategies

Background


Partner at ResourceAbility
(2005 – present)
Utilize market research to help B2B small to medium sized businesses grow, by finding new markets and new ways to connect to customers. This includes both secondary and primary research. My business partner and I help small businesses and entrepreneurs with business plans, marketing plans, market research and mentoring advice to help their small business grow. I specialize in research, marketing planning, strategic planning and project management.

Adjunct Lecturer at University of Wisconsin MBA Consortium
(2013 – 2020)
Taught Marketing Research component of MBA semester on Developing New Products and Services. Teach both on campus and online classes, working in partnership with other University of Eau Claire College of Business professors. Also taught the Marketing Foundations online class for pre-MBA students without a business background, and Marketing Research and Feasibility Study classes on campus to undergrads.

Lecturer at Univesity of Wisconsin-Eau Claire
(2002 – 2006)
Taught Applied Quantitative Methods in the Management and Marketing Department of the College of Business at UW – Eau Claire, with 150-180 students across four sections each semester. Advised an additional 75-90 students in the College of Business.

%d bloggers like this: