Seven Tips for Creating Content That Converts

Seven Tips for Creating Content That Converts

Hey there, my fellow business owners!  If you read any small business journals (Inc., Fast Company, Forbes, Entrepreneur, etc.) then you have probably heard a little bit about the importance of content in your marketing plan.  As a matter of fact, over 90% of...
The Game is Rigged

The Game is Rigged

Many years ago, my husband and I took a trip to Vegas for our anniversary and to escape our young kids for a while.  That might not seem out of the ordinary for most couples. But for statistical analysts like me, choosing to go somewhere where the main source of...
Death and Taxes and Digital Marketing

Death and Taxes and Digital Marketing

Ben Franklin said, “Nothing can be said to be certain, except death and taxes.” Kelly Berry says, “Nothing is more confusing to small business owners than taxes and digital marketing.” It may not have the same ring as Ben’s message, but does it ring true to you? Let’s...