Death and Taxes and Digital Marketing

Death and Taxes and Digital Marketing

Ben Franklin said, “Nothing can be said to be certain, except death and taxes.” Kelly Berry says, “Nothing is more confusing to small business owners than taxes and digital marketing.” It may not have the same ring as Ben’s message, but does it ring true to you? Let’s...
My Startup Failure Story

My Startup Failure Story

Hey there, my fellow small business owners.  What is your startup story?  For most of you I’m guessing that your story didn’t get written up in the Wall Street Journal, Inc. or Fast Company.  The startups that make the news tend to be the VC funded high tech cool new...
Don’t Fly Over Me!

Don’t Fly Over Me!

  Hey, my Midwestern small business owners, it’s time to think big and convince those New York and Silicon Valley VCs that we can be just as innovative, creative and successful as anyone in their big city! What got me all riled up, you ask?  Well, I recently read...
Bubble Busting: The Top Five Customer Validation Mistakes

Bubble Busting: The Top Five Customer Validation Mistakes

Have you ever encountered an enthusiastic aspiring entrepreneur who is convinced that she has the best ever million-dollar idea, but you are not so sure?  As this person eagerly explains her brilliant idea, you are decidedly unimpressed, but too polite to burst...
Navigating the COVID Waters

Navigating the COVID Waters

So here we are, a few months into a pandemic that led to a pseudo-recession, with no clear end in sight.  We are all tired of the terms “unprecedented” and “new normal” and news reports indicate that we are all growing weary of social distancing and...