by KellyB | Sep 1, 2020 | Blog
If you read my last blog post, I attempted to point out the value and significance of doing some secondary research about your industry to help guide your decision-making process. And if you’ve read any of my other blog posts, you may have noticed a recurring...
by KellyB | Aug 18, 2020 | Blog
I am clearly dating myself here, but back in the Stone Age when I was in college and the Internet hadn’t been invented yet, research was done in a very different manner. You couldn’t just ask Google or Siri or Alexa to find an answer to your question, you had to...
by KellyB | Aug 4, 2020 | Blog
As a business owner, you face decisions every day. Some of them are easy: Do I need to add nice pants to my outfit, or is my “Zoom shirt” enough today? And some of them are much harder: How can I find more customers when my marketing plan relies so heavily on...
by KellyB | Jul 21, 2020 | Blog
I don’t know about you, but I am so tired of seeing my face in a sea of square boxes of talking heads on my monitor. And that’s coming from someone who works from home already! I can’t imagine the transition for those of you accustomed to working in an...
by KellyB | Jul 7, 2020 | Blog
Have you ever encountered an enthusiastic aspiring entrepreneur who is convinced that she has the best ever million-dollar idea, but you are not so sure? As this person eagerly explains her brilliant idea, you are decidedly unimpressed, but too polite to burst...
by KellyB | Jun 23, 2020 | Blog
So here we are, a few months into a pandemic that led to a pseudo-recession, with no clear end in sight. We are all tired of the terms “unprecedented” and “new normal” and news reports indicate that we are all growing weary of social distancing and...
